WHY MANNERS MATTER
The Case for Civilized Behavior in a Barbarous World
“The best I have seen on this subject in many years… Not to pay
attention to a book this thoughtful might even be considered
unmannerly.”— The Daily Beast. “This book doesn’t tell you which
fork to use when. It’s not a doorstop-sized guide to the abstrusities
of etiquette. It’s a call for courtesy in an interconnected world…
[Holdforth] has something important to say here, and she says it
well.”—Minneapolis Star Tribune.
Putnam • 192 pp. • 978-0-399-15532-1 • $19.95
Plume • 192 pp. • 978-0-452-29586-5 • $12.00
Paperback available March 2010
LeBron James and Buzz Bissinger
A stirring depiction of the challenges that face America’s youth today and a gorgeous evocation of the transcendent impact of teamwork. “This is a coming-of-age tale, approached from a different
angle, and deftly done.”—Philadelphia Inquirer. “A heartwarming
story of boys who became men, teammates who became brothers,
players who became champions, wonderfully told through the maturing eyes of basketball’s greatest star.”—John Grisham.
Penguin Press • 272 pp. • 978-1-59420-232-2 • $26.95
EVERYTHING BAD IS GOOD FOR YOU
how Today’s Popular Culture is Actually making us smarter
Johnson draws from fields as diverse as neuroscience, economics,
and media theory to argue that the pop culture we soak in every
day has been growing more sophisticated, posing new cognitive
challenges that are actually making our minds measurably sharper.
“Johnson may be the first mainstream writer to bring neuroscien-tific inquiry to ‘The Apprentice.’...It’s scientific and literary rigor,
couch-potato style.”—Chicago Tribune. “Indispensable.”—Time.
Riverhead • 272 pp. • 978-1-59448-194-9 • $15.00
Also available: The Ghost Map see page 47
The Fate of the Fruit That Changed the World
A gripping biological detective story that uncovers the myth, mystery, and endangered fate of the world’s most humble fruit. “Part
historical narrative and part pop-science adventure, Dan Koeppel’s book makes a compelling case that the banana is not only one
of the world’s most important and complex foods, but also one of
its most mysterious.”—San Francisco Chronicle.
Plume • 304 pp. • 978-0-452-29008-2 • $16.00
THE NEXT HUNDRED MILLION
America in 2050
Visionary social thinker Joel Kotkin looks ahead to America in 2050,
revealing how the addition of one hundred million Americans by
mid-century will transform how we all live, work, and prosper. The
Next Hundred Million provides a vivid snapshot of America in the
future by focusing on the evolution of the more intimate units of
American society—families, towns, neighborhoods, industries.
Penguin Press • 320 pp. • 978-1-59420-244-5 • $25.95