SCIENCE & TECHNOLOGY
HERE COMES EVERYBODY
The Power of Organizing Without Organizations
A revelatory examination of how the spread of new forms of social
interaction enabled by technology is changing the way humans
form groups and exist within them, with profound long-term economic and social effects. “An absorbing guide to the future of society itself. Anyone interested in the vitality and influence of groups
of human beings—from knitting circles, to political movements,
to multinational corporations—needs to read this book.”—Steven
Johnson, author of Ghost Map.
Penguin • 336 pp. • 978-0-14-311494-9 • $16.00
Illustrations by Lynette Cook
Written in Sobel’s characteristically graceful prose, The Planets is
a stunningly original celebration of our solar system and offers a
distinctive view of our place in the universe. “Lets us fall in love
with the heavens all over again.”—The New York Times Book Review.
“Playful...lyrical...a guided tour so imaginative that we forget we’re
being educated while we’re being entertained.”—Newsweek.
Penguin • 288 pp. • 978-0-14-200116-5 • $13.00
Also available: Galileo’s Daughter 978-0-14-028055-5
AND THEN THERE’S THIS
how stories Live and Die in Viral Culture
Anyone on a computer in his or her local Starbucks can spread
a story almost as easily as The New York Times, CNN, or People—
And Then There’s This is Wasik’s journey along the unexplored
frontier of our churning and rambunctious viral culture. Covering
this world, he ends up conducting six viral experiments himself.
Anyone involved in journalism, business, or information technology—and those who want to be—must read this book. “This book
will last far longer than its allocated fifteen minutes of fame. It’s
well-researched, funny, irreverent and addictive. Useful, too. One
of those rare books that dissects a cultural phenomenon in a way
that resonates.”—Seth Godin, author of Tribes.
Viking • 208 pp. • 978-0-670-02084-3 • $25.95
sCiEnCE & TEChnoLoGY
War, Energy and the Rock That Shaped the World
The astonishing biography of a mineral that can sustain our
world—or destroy it. “Deftly weaves together the fields of mining,
science, history, diplomacy, and popular culture.”—James Mann,
author of Rise of the Vulcans. “Part history and part travel narrative,
the book presents the atomic age not through its scientists or grand
strategists, but through its raw material: an undistinguished-look-ing ore, more common than tin, whose destructive power when
refined is hard, even today, to imagine.”—The New York Times.
Viking • 352 pp. • 978-0-670-02064-5 • $26.95
Penguin • 352 pp. • 978-0-14-311672-1 • $16.00
Paperback available February 2010