MOTIVATION & CREATIVITY
MoTIvaTIoN & CREaTIvITY
Daniel H. Pink
driVe
The Surprising Truth about What Motivates us
Drawing on four decades of scientific research on human motivation, Pink explains the secret to high performance and satisfaction
in today’s world is the deeply human need to direct our own lives,
to learn and create new things, and to do better by ourselves and
our world. “Drive is the rare book that will get you to think and
inspire you to act. Pink makes a strong, science-based case for
rethinking motivation—and then provides the tools you need to
transform your life.”—Dr. Mehmet Oz.
Riverhead • 256 pp. • 978-1-59448-884-9 • $26.95
A whole new mind
Why Right-Brainers Will Rule the Future
Drawing on research from around the world, Daniel H. Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment—and reveals
how to master them. “An audacious and powerful work....Uses
the coming changes as a springboard for exploring the nature of
personal fulfillment, success, and humanity.”—The Miami Herald.
Riverhead • 288 pp. • 978-1-59448-171-0 • $15.00
Also available: The Adventures of Johnny Bunko 978-1-59448-291-5
Ken Robinson, Ph.D. with Lou Aronica
the element
how Finding Your Passion Changes Everything
The Element is the point at which natural talent meets personal
passion, and Robinson looks at the conditions that enable us to
find ourselves at that point. “The Element offers life-altering insights about the discovery of your true best self. Full of fascinating
anecdotes and true-to-life stories about people who have found
their hidden treasure.”—Stephen R. Covey, author of The 7 Habits
of Highly Effective People.
Penguin • 288 pp. • 978-0-14-311673-8 • $15.00
Richard H. Thaler and Cass R. Sunstein
nudge
Improving Decisions about health, Wealth, and happiness
Employing the latest cutting-edge research in behavioral science,
the authors demonstrate that sensible “choice architecture” can
successfully nudge people towards the best decisions without restricting their freedom of choice. “Fundamentally changes the way
I think about the world.”—Steven levitt, co-author of Freakonomics.
Penguin • 320 pp. • 978-0-14-311526-7 • $16.00
J. D. Trout
why emPAthy mAtterS
The Science and Psychology of Better Judgment
Drawing on his sweeping and innovative research, philosopher
and cognitive scientist J. D. Trout recruits the latest findings in
psychology, behavioral economics, and neuroscience to answer the
question: How can we make better personal decisions and design
social policies that improve the lives of everyone? “Trout explains a
large set of new ideas about human rationality, emotion, and well-being, and connects them to pressing social and political issues.
This is an invaluable enrichment of public discourse.”—Steven
Pinker, author of The Stuff of Thought.
Penguin • 320 pp. • 978-0-14-311661-5 • $16.00
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