Nancy C. Andreasen
f THE CrEATIVE BrAIn
The Science of Genius
Andreasen, an acclaimed brain scientist, proposes that, due to enriched connections
between certain areas of the brain, geniuses are
able to tap into the unconscious mind in ways
that most of us can’t. She also explores the link
between creativity and mental illness, and she
shows how all of us can enhance our creative
potential through mental exercises.
Plume 224 pp. 978-0-452-28781-5 $15.00
f dESCAr TES’ ErrOr
Emotion, reason, and the Human Brain
Through a series of case studies Damasio demonstrates what many of us have long
suspected: emotions are not a luxury, they are
essential to rational thinking and to normal
social behavior. “Astonishing...a passionately
erudite, penetrating tour through the human
mind.”—San Francisco Chronicle.
Penguin 336 pp. 978-0-14-303622-7 $15.00
Lessons from a new Science
See page 29
How Our Brains Become Who We Are
“A brilliant manifesto at the cutting edge of
psychology’s evolution into a brain science.”
—Daniel Goleman. “A clear, up-to-date, and
impressively fair-minded account of what neuroscience has established about human
nature.”—Howard Gardner. 67 line drawings.
Penguin 416 pp. 978-0-14-200178-3 $16.00
Winner of the 2003 Eleanor maccoby Prize from
the American Psychological Association for best
book on human development
Arthur S. Bard, Mitchell G. Bard
COmPLETE IdIOT’S GUIdE
TO UndErSTAndInG THE BrAIn
Alpha 360 pp. 978-0-02-864310-6 $18.95
WAYS OF SEEInG
Seven verbal and photographic essays
examine the relationship between reality and
perception and trace the role of art in understanding the world.
Penguin 176 pp. 978-0-14-013515-2 $14.00
f THE BrAIn THAT CHAnGES ITSELF
Stories of Personal Triumph
from the Frontiers of Brain Science
Using the stories of people whose lives have
been transformed by an astonishing new science called neuroplasty, Doidge shows that
thoughts can actually change the structure of
our brains. “A remarkable and hopeful portrait
of the endless adaptability of the human
brain.”—Oliver Sacks, M.D.
Viking 432 pp. 978-0-670-03830-5 $24.95
Daniel J. Levitin
f THIS IS YOUr BrAIn On mUSIC
The Science of a Human Obsession
Unravels a host of mysteries that affect everything from pop culture to our understanding
of human nature. “By tracing music’s deep ties
to memory, Levitin helps quantify some of
music’s magic without breaking its spell.”
—Los Angeles Times Book Review.
Dutton 320 pp. 978-0-525-94969-5 $24.95
Plume 320 pp. 978-0-452-28852-2 $15.00
Plume paperback available August 2007
Edward de Bono
TEACH YOUr CHILd HOW TO THInK
“A practical handbook for parents to use in
training their children (ages nine and up) in
effective thinking, although adults will surely benefit from the concepts as well.”—Library Journal.
Penguin 320 pp. 978-0-14-023830-3 $15.00
Also of interest: I Am Right, You Are Wrong
f UPGrAdE YOUr BrAIn
Boost Your memory, Think more Clearly,
and discover Your Inner Einstein
Learn how to maximize brain power and access
insight and creativity, at work and at play with
these 52 ideas to turbo-charge your mind.
Perigee 256 pp. 978-0-399-53401-0 $15.95
f USE BOTH SIdES OF YOUr BrAIn
new mind-mapping Techniques
Using the latest research on the working of the
brain, Buzan, one of the world’s leading
authorities on learning techniques, provides
step-by-step exercises for discovering the powers of the right side of the brain and learning to
use the left side more effectively.
Plume 160 pp. 978-0-452-26603-2 $14.00
Barry Gordon and Lisa Berger
In TELLIGEn T mEmOr Y
Improve the memory that makes You Smarter
The authors explore the synthesis of intelligence and memory, arguing that “intelligent
memory” is the key to our ability to focus, make
connections, and store and retrieve information.
Penguin 240 pp. 978-0-14-303423-0 $14.00
f USE YOUr PErFECT mEmOr Y
dramatic new Techniques
for Improving Your memory
Buzan reveals the secrets of how to stretch
your memory skills to the fullest.
Plume 192 pp. 978-0-452-26606-3 $15.00
Tony Buzan with Barry Buzan
THE mInd mAP BOOK
How to Use radiant Thinking to maximize
Your Brain’s Untapped Potential
Exciting new ways of using and improving
memory, concentration, and creativity in planning and structuring thought on all levels, in
order to accelerate the ability to learn, remember, and record information.
Plume 320 pp. 978-0-452-27322-1 $25.00
Also of interest: Speed Reading 978-0-452-26604-9, Use
Both Sides of Your Brain 978-0-452-26603-2, Use Your
Perfect Memory 978-0-452-26606-3
Allen F. Harrison and Robert M. Bramson, Ph.D.
f THE Ar T OF THInKInG
The Classic Guide to Increasing Brain Power
There are five basic styles of thinking, each
greatly influenced by the thinker’s fundamental beliefs. It is these beliefs that limit people to
thinking about things in only one way. With
everyday examples, this practical and hands-on guide will show you how to unbind the
mind from narrow thinking.
Berkley 240 pp. 978-0-425-18322-9 $15.00
Christine Kenneally, Ph.D.
THE FIrST WOrd
The Search for the Origins of Language
A Cambridge-educated linguist focuses on figures such as Noam Chomsky and Steven
Pinker, along with cognitive scientists, biologists, geneticists, and animal researchers in
their search for the origins of human language.
Viking 320 pp. 978-0-670-03490-1 $26.95
Dr. Read Montague
f WHY CHOOSE THIS BOOK?
How We make decisions
“A fascinating introduction to an important
new area of research in the science of mind.”—
Steven Pinker. “The question of how we make
choices is one of the oldest in philosophy. Read
Montague, a pioneer in this field, has for the
first time tackled the problem from a neuroscientific perspective that not only makes it a
valuable antidote to philosophy, but fun to
read as well.”—V. S. Ramachandran M.D.,
Ph.D., Professor and Director, UCSD Center
for brain and cognition, author of A Brief Tour
of Human Consciousness.
Dutton 352 pp. 978-0-525-94982-4 $24.95
Plume 352 pp. 978-0-452-28884-3 $15.00
Paperback available October 2007
f Denotes new or forthcoming title
Thinking & Cognition